How Can the New LinkedIn Cause Feature Improve Your Visibility?

This is a guest post by Aidan Hijleh.

One of the many reasons social media often gets compared to internet search is because it provides another way to gain exposure. This of course, gives it tons of potential as a marketing tool. When it comes to using these platforms for business gain, most instantly think of mainstream sites like Facebook and Twitter. While these particular outlets are certainly all they’re cracked up to be, LinkedIn is one social network you don’t want to overlook.

The aspect that separates LinkedIn from the competition in the social space is its very makeup. Most sites are geared for recreational use, despite being great marketing tools. This site, on the other hand, is strictly designed for professionals. LinkedIn is quietly becoming a force to be reckoned with, and along the way, has proven that it is highly effective for generating exposure. The business orientated social network increased its visibility value even more with the recent launch of the new Volunteer Experience & Causes feature.

What is it?

Volunteer Experience & Causes is a new section that has been added to the LinkedIn profile. As the name implies, this feature was designed with organizations involved in non-profit initiatives in mind. In this new section, professionals can list their volunteer experiences, which enables business associates, staff, and supporters to get an up close and personal look at their involvement. This exposure could lead to interests from potential connections, and in turn, help individual professionals and organizations increase traffic to their websites.

Seizing the Moment

Although the new features is just making its rounds, we can already see the Volunteer Experience & Causes section being a valuable set within the LinkedIn profile. Here is how it can benefit your efforts specifically:

Goodwill Points – Even when the intentions are 100% genuine, being involved in worthy causes can pay off big time from a marketing standpoint. It is an effective branding technique that really gets your name out there in a positive way. The LinkedIn Volunteer Experience & Causes section can impress your audience by exposing a compassionate side they may have not known about.

Continuous Engagement – Whether it’s fundraising, or maintaining your organization’s presence online, there is a great chance that you will acquire new skills in the midst of your non-profit initiatives. When this is the case, those new skills and experiences can be added to the Volunteer Experience & Causes section to make your profile even more attractive.

Insight into New Relationships – LinkedIn’s non-profit friendly feature can also help you establish new relationships on the network. By viewing the Volunteer Experience & Causes section of other profiles, you can get to better known potential contacts and work on getting connected if common ground is found.

Many of the updates made by LinkedIn are done to improve the user profile, and that definitely appears to be the case with the Volunteer Experience & Causes feature. Though perfect for non-profit organizations, this new section can be useful for any professionals that have a cause they stand behind.

Author Bio:
Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.

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