Finding the Connection between Freelancing and LinkedIn

This is a guest post by Rachel Hyun Kim.

Starting a career in freelancing is a long, challenging journey, with enviable benefits at the end. Individuals are able to become their own boss, to set their own hours and to determine their own career path. But before these advantages can be reaped, the freelancer needs to spend considerable time developing his or her business. LinkedIn can be a valuable tool to help freelancers with their business, allowing for lead generation, marketing, and connecting with potential customers.

What can LinkedIn do for Freelancers?

With millions of users logging in everyday, LinkedIn is a great way to increase the visibility of your brand. Freelancers with a large network can connect with a nearly endless pool of prospective customers through second or third degree connections. In addition, LinkedIn profiles allow freelancers to display their credentials and insert an elevator pitch, making themselves more attractive.

LinkedIn is a social networking site, allowing users to connect and start a conversation with other professionals. Freelancers can leverage this tool in order to build up their networks and connections, as well as get recommendations. However, this feature is not only useful for finding prospective customers; it is also valuable for collaboration and dialogue. Through LinkedIn, individuals can connect to share projects, trade services, or even form a partnership.

Prospective Clients
One of the most common reasons why freelancers use LinkedIn is to connect with prospective clients. Whether through connecting with interested individuals or expanding your network, LinkedIn is a great way to develop your client base. Looking for customers through LinkedIn is best suited for certain businesses, such as consultants, writers, or other professional services. Therefore, if your freelancing business is focused on tangible goods or consumer-based products, you may want to look at other resources.

The Initial Steps

Integrating LinkedIn with freelancing is a valuable opportunity, one with a number of advantages. For freelancers exploring the potentials of LinkedIn, the following can help you get started:

  1. Optimize your Profile

Your profile is the face of your business; the first thing that individuals look at when they consider your freelancing business. Therefore, it is vital that you make this profile as complete as possible. Use a professional photo and fill out your summary with an elevator pitch, explaining why interested individuals should invest in your services. In addition, make your work history as relevant and detailed as possible, in order to validate your freelancing business.

  1. Make Connections

Once your profile has been optimized, the next step is to develop your connections. Users have the option of importing their contacts from email accounts, such as Gmail, Yahoo, and Hotmail. In addition, LinkedIn also provide a list titled “People You May Know”, allowing users to more easily find connections. Tying your LinkedIn profile with your Twitter or blog is also a valuable portal for connections.

  1. Get Recommendations

Try to get recommendations from clients you have worked with or individuals who have intimate knowledge of your skills. These testimonials are highly useful, as they provide additional validation of your freelancing business, giving visitors a favorable impression. Populating your profile with recommendations or endorsements can further strengthen your freelancing endeavors and motivate customers to turn to your services.

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Rachel Hyun Kim is a writer for Resource Nation, an online resource that gives advice such as phone systems for small businesses and entrepreneurs. Rachel has written on a variety of topics, ranging from merchant services to telemarketing companies. 



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