Do you need a mobile app or a mobile site?

If you are running a small business and hoping to tap into mobile phone users, you might need to consider getting a mobile app or a mobile site. The question is which platform serves you better. Although it is cool to create and design a mobile app specifically for your business, mobile users might not really interested in installing your mobile app if there is nothing interesting about it. Remember that if your mobile app does not bring any entertainment, important information or helpful tools, mobile users will just uninstall it right after testing it out. If you are basically hoping to introduce your business to mobile users, it is much more practical and effective to just create a mobile site. Check out the infographic below for a simple comparison between getting a mobile app or mobile site.

the app option

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