Why Freelancers Should Care about Their Online Reputation

This is a guest post by Sara Fletcher

For freelancers, maintaining a positive profile is the key to success. Whether through word of mouth, referrals or third-party sites, the freelancer’s reliability and credibility is a constant source of concern for new customers. Without a stellar reputation, it can be extremely difficult to obtain clients or take advantage of opportunities. This is especially true on the Internet, where a quick Google search can give potential customers all the information they need. If you haven’t been aware of your reputation, the following reasons may convince you why it’s vital to keep aware of your online presence:

Give a Good Impression
With the advent of the Internet, more and more customers perform research online before making a purchasing decision. Nowadays, a simple search on your name can provide them with a wealth of information.  Therefore, it’s vital to ensure that potential clients get a favorable impression as early as possible. In order to get a better idea of what your clients are seeing, run a search engine check on your name. Given that the first few search results will define their impression, you should keep an eye out for red flags that appear in the results. If there are any pages that can turn customers away, then you’ll want to take counteractive measures as soon as possible. One tip is to engage in reputation management online monitoring; make sure that you’ve set up alerts on your name, so you’ll receive notifications on any developments on your niche and name. Doing so will allow you to constantly stay on the forefront of any dialogue, simply vital for any freelancer.

Key to Building Relationships
Relationships are essential for freelancers; without the ability to manage and nurture relationships with clients, your freelancing business is unlikely to go far. Therefore, you’ll want to manage your online reputation so it will play a supporting role in your freelancing. One way to increase the chances of a successful relationship is to create a personal site that will serve as a central hub for information. Optimizing such a site will allow you to better control your online presence and build a reliable source of information for customers. Another tip is to make use of social media platforms, and use the two-way channel to engage with a wide audience. By engaging in online reputation management, you’ll be better able to convert interested individuals to customers and clients.

Speak For Yourself
Depending on the niche or industry, a third-party site can be the main channel between you and the potential customer. Clients are able to evaluate your work on this site and leave reviews on how they rate your work. However, don’t let bad reviews and comments dominate your profile. Instead, it’s important that you stay aware of your reputation so you’re able to defend your credibility. If a client leaves a negative review, then make sure that you follow up with the individual and address his or her concerns. Also, if you feel as though a review has been misguided or out of line, then you may want to take measures to remove the content.

Sara Fletcher is a professional blogger who writes on a variety of topics, ranging from SEO, social media and business. She loves to learn all she can about online marketing, and is always looking for the next writing opportunity.

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