The Rise of Smartphone User in Australia

According to the blog post title “Smartphone at the dinner table? Smartphone trend-spotting ‘down under’” from Google Mobile Ads Blog, Australia has the second highest smartphone penetration in the world. This means if you are advertising your business, website or blog using Google Adwords mobile ads, Australia is one of the countries that you should not miss out. Google estimates that each month, 1~2% of the entire population of Australia buys a smartphone. If your blog or website is related to smartphone, Australia is the country you should focus and target.

Below are some other findings provided by Google that we should check out:

  • 81% of Australians used their smartphone at home.
  • 49% use smartphone to research and call businesses.
  • 45% visit a business they’ve found using their smartphone.
  • 1 in 5 Australians looked for an apartment or house with smartphone.
  • 2 in 5 Australian use mobile search daily.
  • Australian averaged 25 apps on each smartphone and averaged 8 paid apps per smartphone.

Judging from the survey analysis by Google, below are some of the actions we should apply.

  • Blogs or Websites with topics related to smartphone should target traffic from Australia. Target your advertising location in Australia if you are using Google Adwords Mobile Ads.
  • Local businesses in Australia should create a blog or website for Mobile. Grab a spot at Google Places so that business information can be display within Google Maps.
  • Australia Real Estate businesses should make use of mobile blog or mobile website. Advertise via Google Adwords Mobile Ads.
  • Mobile Apps designer or seller should target audience from Australia.

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