The Final Principle of User Experience That Bloggers Need to Focus on

  • Focus on your users’ goals
  • Employ a clear structure to guide users
  • Ensure that users know what action to take on your site
  • Tailor your experience to your users’ situation

And

  • Turn casual visitors into loyal users

Again if using the same analogy from the previous blog post. In order to turn casual visitors into loyal users, we have to make sure that the treasure is priceless and worth risking everything to keep coming back for it. But if you watch some of the adventure movies, priceless treasure is not always the reason people risk their life for. Sometimes it is the fun, adventure and excitement people are looking for. Check out the blog post title “5 Principles of User Experience, Part 3” from Google Inside Adsense Blog for the fifth and final part of user experience tip.

In order to turn casual visitors into loyal users, you have to give them at least one good reason to return to your site. Although fresh good quality content makes it to the top of the reasons, it might not always be the case. The fact is information spread fast online. Good unique quality content can be easily duplicate and rewritten thousands of times in just a few minutes. Plus it has become much easier to find almost anything by using search engine, there is no reason to stick on just one single site. So if you really hope to turn casual visitors into loyal users, you have to give them more than just good quality content.

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