Second Part of Understanding eCPM from Google Adsense

In the second part of blog post title “Understanding your eCPM(effective cost per thousand impressions): Part 2 of 2” from Google Inside Adsense blog, there is one important point which publishers need to consider and think about. That is the behavior of users form two different types of traffic. The first type of traffic includes return users who constantly come back for more content. These types of users are unlikely click on Google Adsense ads as they are interested on the things you write. The second types of traffic are basically new unique users who step foot on your blog or website first time. Once these users leave or move on to other site, they will either use Google search or click on one of the ads that interest them. Generally the second types of traffic bring more money making opportunities. In other words one way to increase Google Adsense revenue is to increase the amount of traffic which brings in new unique viewers. The question is how we do that. Before we take any actions, we should check if our blog or website attracts return users or new users. According to the blog post above, publishers can determine this by using Google Analytic with Google Adsense account.

Honestly I think the best way to bring in new unique users is to work your way up towards search engine ranking. If you’re able to get your blog or website on the first rank of a particular search results, no doubt you’ll get lots of new unique users. I suppose I’m not the first one who mention about getting first spot in search engine results. And I think many publishers know this. Everybody is looking for the best method to get to the top of search engine results.

P/S: Seems like Google Adsense is trying to learn more about their publishers. If you’re interested to help Google Adsense collect such information, check out the blog post “Help us learn how you create and share your online content” and take the survey.



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2 Responses to “Second Part of Understanding eCPM from Google Adsense”

  1. Jason says:

    I have missed the first part, but just read both. Yeah, integration between Adsense and Adwords is very important, there are so many option and it can become much clear when prepare custom PDF report.

  2. Roger says:

    The new interface of Google really helps to understand most terms and improve conversion, I have followed both articles, I am going to take the survey now.