It is not just The Content but Also The Users Experience we need to focus

Previously Google Inside Adsense Blog introduces couple of user experience principles which we need to keep in mind while designing our blog or site. On the second part of the blog post title “5 Principles of User Experience, Part 2” couple more principles are released. So now we have 4 principles.

  1. Focus on your users’ goals.
  2. Employ a clear structure to guide users.
  3. Ensure that users know what action to take on your site.
  4. Tailor your experience to your users’ situation.

When we talk about pursuing for money making opportunities online via blogging, we are often advice to focus on couple of things. We have to write good quality content and draw lots of traffic to our blog. Once we manage to create lots of content and traffic, we should be able to make money successfully. It sounds easy but if you take a deeper look at the details and actions required, there are a lot of things we have to really take good care of in order to push us one step closer to success.

In my previous blog post, I mention that users or readers are the one that we need to focus on because they are the one that determine if we are able to make money or not. Using similar analogy from my previous blog post, good quality content represents treasure. We have to draw a map and guide our readers or viewers towards the location of the treasure. So if I’m going to include the 4 principles above into this analogy, it should sound just like below.

  1. Focus on creating the treasure. It must be something that your readers or viewers really want. And there must be a price to pay in order to get the treasure. Usually the best treasure is the one that people willing to risk their life for, this is often said in most stories and movies.
  2. Create a clear map to guide users. This is the opposite of treasure map should be. There should not be any tricks or secrets for readers or viewers to discover the path towards treasure. The map must be clear, simple and easy to understand. It should not take more than a minute for readers and viewers to figure out the location of the treasure.
  3. Ensure that users know what action to take once they found the treasure. Either they have to pay the price before they move the treasure, prepare a transport to move the treasure or hide the treasure in a safe place. A map is created to guide readers or viewers to the treasure. That is the first half of the story. Obviously the second half of the story is what to do with the treasure once it is found. Thus several options must be provided to complete the circle of the story.
  4. Tailor your experience to your users’ situation. Treasure can be hidden in the sea, mountain, cave and any other place. Depending on the situation we have to provide suitable help or assistance so that readers or viewers can have a great experience while searching for the treasure. Take for example if the treasure is hidden within deep sea, it is necessary to provide ship, submarine, diving equipment, radar, metal detector, oxygen and many more.

If you are able to create and design your blog just like going for an adventure of treasure hunting, don’t you think people will be interested to stay and read on? And don’t you think pursuing for money making opportunities online is just the same as having an adventure of treasure hunting? If you like it, stay tuned for the final part of user experience principle.



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