Headache Free Business Growth and Transitions

This is a guest post by Liz Becker.

You started your business in your living room not knowing whether or not it would work and now you’re successful enough that your corner desk isn’t sufficient for your business operations. Congratulations! It’s time to move into the big time with actual office space, a few employees, better marketing and branding, etc. Instead of hyperventilating into a paper bag, try the following tips to reduce your stress during these transitions.

First of all, you are going to need to learn how to deal with constant change. Not just in the world of business as a whole but within your own company as well. Yes this company is your baby but chances are, you need to bring on some management team members to help you keep the trains running on time. In today’s business climate, building up and then moving on are what executives do. Forbe’s profile of Charles Phillips, Oracle CEO (until recently when he moved to work his magic at Infor) is a great illustration of this. The more you can train yourself to accept change, the easier it is going to be for you to employ people and build your business.

Get used to talking yourself up. You’ve obviously got some practice with this or your own business wouldn’t have grown so much. Still, marketing yourself can feel a little bit gross. This is because, as people we’re taught to be humble. As an entrepreneur, however, if you are going to successfully market yourself, you need to be able to talk about why you are better than your competition. In fact, you’re going to need to figure out how to talk about how great you are. This isn’t conceited or shameful when it’s done in the name of your business.

At the same time, you want to avoid stubbornness. It’s easy to get caught up in your own marketing hype and believe that your way is the best way, no matter what. When you work with employees, though, this can cause a lot of problems. It can cause even more problems as you integrate online endeavors into your business practices.

Be open to other peoples’ ideas. Get used to people sending you unsolicited feedback. It is important to know how to respond to these things gracefully. It is more important to understand that all of that input is valuable and taking it seriously is the best way to ensure your business growth.

This all probably seems overwhelming to read in one go, but as you work and expand, you’ll see that it is mostly just common sense.



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