Google is rolling out new AdWords experience

If Google is seriously trying to make AdWords relevant for the next 15 years, providing new powerful tools might not be enough. Check out the new blog post title “Discover the new AdWords experience” from Google Inside AdWords.

If you ask me about the new AdWords experience, I’m sorry to say that I have no idea. My AdWords account was terminated by Google when I did not use it for several years. I left it aside for few years and suddenly I receive an email from Google saying I have violated their rules and regulation, thus my AdWords account is terminated. I suppose I’m not a big enough advertiser to stay in the game.

Regardless of the new AdWords experience introduced, the basic concept of online advertising remains the same. Especially if you are new to Google AdWords online advertising system, you can lose a lot of money if you are not careful. Although the effect of advertising via Google AdWords is high, the risk of losing money is high too. You can invest as minimum as $0.01 until an unlimited maximum amount of money. Before you actually start to invest any money on Google AdWords, you need to do a lot of study and learning. It took me about a week to go through everything and a month to get familiar with Google AdWords. At the beginning you will feel happy because Google AdWords is actually helping to sell your products or services. But before you get carry away too far, check and calculate your revenue. If you are not earning enough to cover your advertising investment, you are actually suffering loses. A lot of entrepreneurs fail to discover this and continue to lose money until they no longer afford to invest money on Google AdWords. This is one very important point that Google do not tell us when they are trying to teach us how to use AdWords.

So when you are currently enjoying the new AdWords experience, stop and think about how Google AdWords make their money. How did Google becomes the number one online advertising company in the world?

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