Google Adsense announced few update or changes regarding the new Google Adsense interface in the post “New features now available in the new Adsense interface” at Google Inside Adsense Blog. Although the changes are not something major but at least it makes the new interface more users friendly and comfortable to look at. Below are 5 points of changes listed in the post:
- We’ve changed the default metrics shown on the Home and Performance reports pages based on strong feedback that most of you prefer to view your earnings at the page level rather than by ad unit. As a result, we’ve switched back to page level metrics, and those of you who wish to see ad unit CTR and other ad unit level metrics can now do so under the Performance reports tab.
- The Allow and block ads drop-down selector, which lets you see your blocking features by product, has been updated to call out the product name. This makes the interface a lot clearly for those of you using multiple products.
- Ad unit impressions and queries have been renamed ‘Ad requests’ to better describe how this statistic is used for AdSense for content, AdSense for search, and other products. An ad request is recorded each time an ad unit on your site requests ads from Google’s servers (for content ads) or a search query is made (for search ads). We report an ad request each time a request was sent, even if no ads were returned and public service ads, backup ads, or no ads were displayed instead.
- Based on feedback, we’ve updated the terms found under the Ad types section of your Performance reports to include text, image, rich media, animated image, and flash. Previously, rich media ads were referred to as HTML and animated image was called dynamic image.
- For publishers using our AdSense for games and AdSense for video products, you can now create and edit channels and see reporting for these products. Learn more about AdSense for games and AdSense for video.
Basically the new Google Adsense interface has to be simple and easy to use. The term Simple is referring to simple to understand how much money publisher make and the distribution of money make on each and every blog or website. The titles and phrases use need to be simple to understand. It needs to be simple and direct without having to refer the help section. The term easy is referring to easy to navigate and browse around the new interface without getting lost. Sometimes too much options or selection can be very confusing. Normally the first thing publishers look at after signing in is the total amount of money make. Next will move on to see which blog or website make the most money. Finally publisher will check which ads placement within a specific blog or website makes the most money. Google Adsense team should base on publishers’ behavior to adjust the new Google Adsense interface. Publishers don’t need fancy display or animated features. We just need to know how much money we make and a clear simple data and statistic on the income.
By the way the Ads block feature should be done separately according to different blog or website. Most publishers own more than just one blog or website. Publishers most definitely apply Google Adsense on more than just one single blog or website. In this case, a lot of ads cannot be block because publishers who own lots of blogs or websites cover almost every category. Blocking one advertisement might just cut off a potential earning of a specific blog or website.