Examples of Great Mobile Sites From Google

In my previous blog post, I discussed about the important of having a good mobile site. If you decided to create a mobile site, make sure that you do your best to build a mobile site that viewers don’t hate it. Check out the blog post title “Give mobile users what they want: clearer, simpler, faster sites” from Google Mobile Ads Blog. The blog post provides some examples which Google determines as great mobile sites. You may also download the case study in pdf file. Below are the three mobile sites mentions in the blog post.

  • ProFlowers
  • FragranceNet.com
  • TicketNetwork

Pay attention to some of the similarities between the three mobile sites. They generally focus on making their mobile sites fast, simple, direct and straight to the point. The results can be seen clearly after the improvement. Please take note that the three mobile sites are trying to sell their products. So they make sure that customer is able to find what they need fast and easy, and that includes the payment process. If your mobile site is not selling products but tying to provide other services, make sure that viewers understand what you are selling once they arrive on your mobile site. Basically it is more a less about matching the right product and service with the right mobile users. While we are trying to target the right mobile users, it is very important that we also make sure that our mobile site makes the connection nicely.

Below are some of the examples provided by the blog post above about the things which certain types of mobile users might be interested in. Match it nicely and it will convert.

  • Mobile Banking and Finance customers are most interested in checking account balances, transferring money and paying bills.
  • Mobile Travel customers are most interested in checking flight status and confirming reservations.
  • Mobile Retail customers like to contact a store and find product information.
  • Mobile Automotive customers are most interested in contacting the dealership and making service appointments.

P/S: At the end of the day, it is all about helping mobile users find what they want fast, simple and easy.

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