At the beginning of 2013, Google Adsense has releases an optimization checklist which divided by 2 parts. Although the optimization checklist is just some simple basic steps for applying Google Adsense ads on our blog or website, it really does help maximize potential earning if we do it correctly. The checklist is just a fundamental instruction. Doing it right might not guarantee an increase of Google Adsense earning but doing it wrong will definitely earn lesser than expected. Thus as a Google Adsense publisher, we should always go through the optimization checklist so that our blog or website is always on the right track of maximizing Google Adsense earning. Here are the 12 steps of Optimization Checklist provided by Google Adsense. You may refer the original blog posts from Your optimization checklist Part 1 and Part 2 from Inside Adsense.
Increase ad coverage
Although publishers are allow to place up to 3 standard Adsense for content ad units, 3 link units and 2 Adsense for search boxes on each page of site, it is not wise to make full use of this rule. Readers will be annoyed if all of your pages are full with ads. It is not about trying to place as many ads as possible but trying to find suitable location for the ads. Sometimes even by placing 1 single ads on the page is enough to maximize your Google Adsense earning.
Use recommended ad sizes
It is recommended that large ads size is most effective in maximizing earning. This is true if the site has lots of space to spare. But if you are sacrificing the content space for ads, the results might not be that promising. Again it is about choosing suitable ads size which will not annoyed readers too much.
Show both text and image ads
No argument here. Choosing to display both text and image ads increase competition among advertisers, thus increases the price of the ads on publishers’ site.
Experiment with ad color combinations
Personally I don’t think this step will help much in revenue optimization. It basically just helps to make your blog or website looks nicer.
Ensure optimal ad placement
Ad placement is very important when it comes to revenue optimization. But still, publishers don’t have to spend too much time into finding the best spot for your Google Adsense ads because the best spot usually are on top right, top left or top center of the page. As long as publishers are able to find a spot which readers can easily glance through the ads, it is consider a good spot. Remember that readers have to recognize it as ads and the clicks must be made intentionally by readers.
Add a search box (or two)
A search box usually works well when only your site has a large database which users required to do intensive search in order to find what they are looking for. In this situation, placing a custom search engine can help readers and increase your earning potential.
Ensure your site has a positive user experience
Basically publishers need to find a way to place the ads without having to annoyed readers. This is actually the tricky part. Usually readers do not like ads, especially ads that are not related nor do not concern readers. Publishers have to make sure that readers are able to check out the site content without being bother too much by the ads but still able to let readers get a peek of the ads.
Make your first ad unit count
Publishers may start by placing only 1 ads and take the time to figure out the best location which brings in the most revenue. Start by placing 1 ads successfully then only move on to 2nd and 3rd ads.
Fix crawler errors
Just make use of Google Webmaster tools and publishers will be informed if there is a crawler error.
Publishers should know by now that every blog or sites must go mobile in order to maximize revenue. Everybody is starting to use tablets and smartphone. Publishers will lose a great deal of traffic if their blog or site is unable to view through mobile.
Create a Google+ page to connect with your users
It’s not just Google+ page but also a Facebook page is required. This is actually about making use of social network to bring in more traffic.
Use DoubleClick For Publisher (DFP) Small Business
Personally I think this is not necessary unless publishers are unable to handle or manage multiple advertisers at once. Publishers won’t be worry too much about this until their blog or sites are starting to bring in lots of traffic.
Again the above optimization checklist won’t be useful unless your blog or sites are gaining sufficient traffic. Before spending time working on the optimization checklist, it is best to first working on the traffic. When it comes to increasing traffic, publishers must work on creating good quality content. That is another big topic which we will discuss in future post.