Increase CTR Clickthrough Rate by Improving robots file

One of the most popular money making opportunities online is being a Google Adsense publisher. As a Google Adsense publisher, creating good quality blogs or websites is the key to make money. Once the blogs or websites are able to gather lots of traffic, the next step is to include Google Adsense Ads code at the right location within the blogs or websites. This is just some of the basic steps to make money online with Google Adsense.

Next thing publishers need to do is increasing Google Adsense earning. In order to optimize earnings, publishers can choose suitable format and color of the ads, testing out the best location for the ads and opting into text/image ads. One of the simplest and most important ways which many publishers might not realize is to edit robots.txt file within blogs or websites. Check out the blog post title “Adsense crawler errors: Check your robots.txt file for improved ad targeting and relevancy” for details.

Basically publishers need to edit robots.txt file within their blog or website in order to let Adsense web crawler scans page content and determine the best ads to display according to the keywords used. In other words, enabling Adsense web crawler to access publihser’s blog or website helps to increase CTR or clickthrough rate by displaying relevant ads.

According to the blog post above, publishers just have to add couple of lines below into robots.txt file.

User-agent: Mediapartners-Google

Keep a copy of the original robots.txt file before editing. If you are not sure what you are doing, just make sure that you know how to reverse your action or undo any changes. A faulty robots.txt file can cause your blog or website to stop functioning. There is lots of information regarding how to edit robots.txt file online. Do a research and study them to gain a better understanding before taking any action.

P/S: Editing robots.txt file is required especially if you are paying to host your own blog. If you are using a free blog hosting service such as Blogger, no action is required.



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