When it comes to create and building mobile site, not many people know the right and suitable way. Part of the reason is that mobile site is new area which needs further study and explore. Although the purpose of creating mobile site is to gain market from smartphone users, achieving the goal needs a lot of research and testing. Compare to blog and website, traffic and high conversion rate are still the main focus. Although the medium or platform has swift from desktop or laptop to smartphone, the main focus still remains the same. So how do we do it? Well, first we just have to become a smartphone user and experience it ourselves. Check out the blog post title “Mobile Mondays: Going Mobile – Why FindTheBest went mobile” from Google Inside Adsense Blog. The consideration which the site puts in while creating the mobile site is something which we can learn. Below are three of the main issues the site considered:
- While traditional desktops offer a lot of real estate, mobile devices are more limited in terms of space.
- Desktops and laptops have faster Internet connections than mobile devices.
- Mobile devices are primarily touch-based, which requires an entirely different user interface.
Take a look at the website and mobile site of FindTheBest and think about the three main issues listed above. I suppose we can make it an example when trying to create our own mobile site. There aren’t many good mobile sites which actually produce good results in terms of traffic and revenue. Once you stumble upon a good mobile site, study them carefully as you might find something useful to apply on your mobile site.