Tablet Targeting Options Available for Google Advertising

According to the blog post title “Tablet targeting options now available” from Google Mobile Ads blog, advertisers can now target their advertisement precisely just for Tablets devices. The other two devices which advertisers can choose to target includes desktop and mobile. In addition, the option also allows advertisers to choose specific operating system like iOS or Windows 7. This goes the same as the advanced mobile options which allows advertisers to choose specific carriers and operating system. It has seems that Google has enhance their online advertising system to go deeper and has the ability to target specific users.

So what does this information tells publishers? In order to maximize Google Adsense earnings, publishers need to make sure that their websites or blogs are viewable in every operating systems, browsers and devices. Take for example if publisher’s blog is unable to show up at iOS on Apple ipad, publisher will lost all the income from all the Apple iPad users who tries to view the blog. It is very important for publishers to catch up with viewers’ behavior and learn all the methods used to access their blogs or websites. Besides, these are the people who are most likely having the potential to click on the ads and purchase online. That is where the money comes from. There is no reason to ignore the huge potential of market from tablets and mobile device users.

If you haven’t upgraded your blog or website for mobile, tablet and other browsers viewing capability, I suggest you do so now. You might be missing a large amount of earning which you never expected for a long time.

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2 Responses to “Tablet Targeting Options Available for Google Advertising”

  1. Jason says:

    Interesting, I just updated my Adwords campaign and didn’t pay attention. Looking it from the other side, I think this is a good way to find hidden niche markets.

  2. Ann says:

    Targeting mobile devices and tablets is becoming very popular and it is very easy to prepare mobile version of websites, also there are many companies that offer advertising options for affiliates.