We know that many people around the world are starting to use smartphone. People are using smartphone to search for products, services, locations and even the position of other person. No doubt the number of smartphone users who goes online has increase drastically. There is a huge market potential within smartphone users. Companies who are interested in smartphone users market, for example Google has conducted a study on this market at the end of 2010. Check out the blog post title “Smartphone user study shows mobile movement under way” from Google Mobile Ads Blog as it shows some important key findings about smartphone users. You may check out the webinar where full research findings were presented. The research mainly focus on general smartphone usage, action oriented searchers, location information seekers, purchase driven shoppers and reaching mobile consumers. You can spend some time go through the study information but there are lots of numbers and figures to interpret. Or you can just check out the summary of the key findings form the blog post. It shows clearly that the future market of smartphone users is big. Below is the summary taken from the blog post:
71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.
Base on this study we should start to prepare and optimizing our blog for mobile users. Money making opportunities online lies not just upon laptop users but also smartphone users. The first simple step blog owners should do is making their blogs viewable using smartphone. Next step perhaps will be a good idea to attend “Mobile Webinar: Optimizing your site for mobile users” organize by Google. The webinar is on Tuesday, May 3 at 11:00 am PT/2:00 pm ET. Don’t miss it if you’re preparing to catch the money making opportunities online within smartphone users.