I’m sure most of you recognize the popular white, yellow and black color books for dummies. In conjunction with John Wiley Publications, Google releases a simple ebook call “Improving Online Conversions for Dummies” The information gathered are meant to help users understand the conversion improvements tools offered by Google. This ebook is suitable for Google Adwords users, especially if you’re a beginner just starting to learn about Google Adwords. The ebook only has about 68 pages but are full with valuable information. Best of all you can download it FREE from Google Inside Adwords blog.
There are 6 chapters in this ebook. It covers tracking conversions in Google Adwords, getting to grips with basic analytics, increasing conversion rates with Google Website Optimizer, boosting conversions with Bid Management Tools, introducing attribution and search funnels. Most of the topics are generally explaining the existing tools including the tips and guides that Google has been giving out for FREE. Although the ebook is just 68 pages but it is pack with information. Beginners might need to spend some time to digest it completely. Good news about this ebook is that they make it easy to read and understand. There are some links, website and ebooks suggestion included within for those that wish to further study on specific topics. If you’re able to implement most of the suggestion and make full use of the tools listed, you’ll definitely see some improvement in business. In most cases basic is just what we needed to make our business success. It doesn’t have to be complicated.
P/S: Although I have been using Google Adwords for years, I still find lots of things to learn about it. No doubt this ebook is for dummies, but still I found couple of things that I don’t know about Google Adwords. I suppose the constantly update and improving Google Adwords makes us always a dummy, including me.