Google Search Algorithm Changes for April mainly about High Quality Sites

Did you notice or witness any changes on the traffic flow of your blog or website lately? If your blog or website suffers drastic drop of traffic flow or a sudden increase of viewers’ number, that means the latest Google search algorithm update has hit you hard. This also means you need to take a look at the list of latest Google search algorithm changes and start upgrading your blog or website. Especially when you rely heavily on search engine optimization or SEO to build your blog or website for traffic, some changes are required in order to maintain or prevent loosing traffic. Check out the blog post title “Search quality highlights: 52 changes for April” from Google Inside Search for the list of changes. Below is the summery of the list of 52 changes from the article:

  • Categorize paginated documents.
  • More language-relevant navigational results.
  • Country identification for webpages.
  • Anchors bug fix.
  • More domain diversity.
  • More local sites from organizations.
  • Improvements to local navigational searches.
  • Improvements to how search terms are scored in ranking.
  • Disable salience in snippets.
  • More text from the beginning of the page in snippets.
  • Smoother ranking changes for fresh results.
  • Improvement in a freshness signal.
  • No freshness boost for low-quality content.
  • Tweak to trigger behavior for Instant Previews.
  • Sunrise and sunset search feature internationalization.
  • Improvements to currency conversion search feature in Turkish.
  • Improvements to news clustering for Serbian.
  • Better query interpretation.
  • News universal results serving improvements.
  • UI improvements for breaking news topics.
  • More comprehensive predictions for local queries.
  • Improvements to triggering of public data search feature.
  • Adding Japanese and Korean to error page classifier.
  • More efficient generation of alternative titles.
  • More concise and/or informative titles.
  • Fewer bad spell corrections internationally.
  • More spelling corrections globally and in more languages.
  • More spell corrections for long queries.
  • More comprehensive triggering of “showing results for” goes international.
  • “Did you mean” suppression goes international.
  • Spelling model refresh and quality improvements.
  • Fewer autocomplete predictions leading to low-quality results.
  • Improvements to SafeSearch for videos and images.
  • Improved SafeSearch models.
  • Improvements to SafeSearch signals in Russian.
  • Increase base index size by 15%.
  • New index tier.
  • Backend improvements in serving.
  • “Sub-sitelinks” in expanded sitelinks.
  • Better ranking of expanded sitelinks.
  • Sitelinks data refresh.
  • Less snippet duplication in expanded sitelinks.
  • Movie showtimes search feature for mobile in China, Korea and Japan.
  • No freshness boost for low quality sites.
  • MLB search feature.
  • Spanish football (La Liga) search feature.
  • Formula 1 racing search feature.
  • Tweaks to NHL search feature.
  • Keyword stuffing classifier improvement.
  • More authoritative results.
  • Better HTML5 resource caching for mobile.

Base on the changes listed above, especially those which I highlighted in bold text, tuning and editing are required for our blog or website. First of all we need or must post only good quality content. Even if it requires us to skip our routine posting schedule, it is better to skip a post then posting low quality article. Instead of posting daily, take more time to produce good quality articles by posting only 2~3 articles per week. Secondly, review your blog or website on the keywords targeting. Rephrase or edit the pages and posts to reduce the implementation of keywords targeting so that the overall reading experience becomes better. I’m sure there are lots of rooms for improvement you can do especially with the first article which you posted years ago. While doing so, try improving the quality of the articles with more detail explanation. Adding examples, video clips, percentage, numbers and statistic may help.

Currently, SEO experts are making updates to cater for Google search algorithm changes which affect ranking of many blogs and websites. Every time when a new set of rules is implemented, you need to change the game play in order to stay on top.

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