Now that we know and understand the potential of mobile market, next is getting ready and prepare to enter the mobile market. In order to help Google publishers dominate the mobile market, Google will be launching a new resource section call “The Mobile Playbook”. This section is design to offer perspective on how to approach and enter mobile market. “The Mobile Playbook” is set to launch on 25th April 2012. Live streamed discussion will be available with leaders such as:
- Joao Machado – Director of Mobile, OMD
- Michelle Ogle – Digital Marketing and Affiliate Strategy Manager, Starwood Hotels and Resorts
- Joshua Palau – VP of Digital Sales and Marketing, Comcast
- Amit Shah – Director of Online, Mobile and Social Media, 1-800Flowers.com
The event will be held on Google+ page “Think with Google”. Please sign in Google+ to participate in this event if you are interested. Check out the blog post title “Mark your calendar for a Hangout On Air with mobile thought leaders introducing The Mobile Playbook on April 25th 3pm EST” from Google Mobile Ads blog.
The above panelists will be discussing their perspective on key questions feature in The Mobile Playbook that every business executive should be asking in order to dominate the mobile market. Before tune in the Hangout on Air, do a study on the four panelists. Check and research their mobile marketing technique and online business strategy. Get to know them better by reading their profile and history at Wikipedia. Most of the examples which they will be discussing are mostly from their experience and decision they made. It will definitely give you a better understanding if you know more about them. You may also draft your plan and strategy if you decided to go into mobile. Making yourself part of the game will push you harder in gaining info and knowledge from the panelists. Once you make it your business, you will be more serious in dealing with it.