Last year Google Adsense launched sensitive category blocking in order to give publishers more control over the ads appeared. Today Google Adsense announcing beta test of expended category blocking. Although the beta test only applies to ads in English and a small group of publishers, this feature should be available soon. I suppose all publishers should be able to use this feature sometime next year. According to Google Adsense, the new feature called general category blocking enables publisher to block even more categories of ads. The sensitive category blocking feature that launched last year only enables a small amount of categories. The new feature allows publishers to block up to 50 ads categories from a broad range of 170 categories. This will allows publisher to have more control over the ads display on the blog or website.
I’m actually confused on how ads blocking can help publisher. If Google Adsense algorithm is good on choosing the best ads to display on our blog, we should not be placing any blocking. Besides, aren’t Google Adsense Ads determine from the blog content and the keywords used? I think the only concern publisher has is the money earn from Google Adsense regardless of what type of Ads are display. I suppose all publishers will agreed on that.