October 21st, 2014
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XML sitemaps and RSS or Atom feeds are couple of important things that we need to take care in order to gain more traffic. And if you want Google search engine to take good care of your blog or website, it is important to know and understand some of the best practice to bait for traffic from Google search engine. Check out the blog post title “Best practices for XML sitemaps & RSS/Atom feeds” from Google Webmaster Central Blog. The blog post might be a bit difficult to understand as it is categorize as intermediate advanced level. You may check out the examples given and compare it to your own XML sitemaps & RSS/Atom feeds. Try to check for differences and see if you are able to improve it.
As a conclusion, Google recommended using both XML sitemaps and RSS/Atom feeds for optimal site crawling for Google and other search engines. If you are not sure how to improve it, at least copy and paste the default coding into your blog or website. The least you can do is make them functional.
October 20th, 2014
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It is not just Google My Business. Small business owners need our help to bring their business online. Just take a walk down the streets around your area and check out those small businesses. Ask them if they are making use of online tools such as Google My Business, Facebook, blog or website to help bring in customers. You will be surprise to find out that most of them are still doing business the old fashion way. These small business owners are using smartphone like iPhone and Samsung Galaxy. Their smartphone is capable of going online and surf the net easily. They also notice that most of their customers are using smartphone too. And they know many people are using the internet to search for products and services.
So why haven’t these small business owners try to make use of internet to grow their business? Well, the main reason is that going online is just not the game they are familiar with and they have no confidence in doing so. Most of these small business owners have been doing their business the old fashion way and it is still working perfectly. There is no reason to shake things up as they are currently still making profits. Even if they are interested in bringing their business online, they have no idea how to do it. Some of them also do not understand that having a Google plus page, Google My business, Facebook page, blog or website can help bring in more customers. They just cannot see the impact or effect as it takes time. But they do know that if they hire a person to give out flyers, it can help bring in more customers.
Small business owners need help to bring their business online. And they need somebody to explain and guide them patiently. This is a money making opportunity if you are able to provide the service. A simple blog, website, Facebook Page, Google Plus page and Google My Business is good enough. The goal is to make their business visible online. And that is the first initial step for start.
October 19th, 2014
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If you are trying to be your own boss, do you choose to start your own business or buying a franchise? That is the first question that most people think of when they are hoping to end their lifestyle of accepting salary. Well, at least most of my friends who are considering firing their boss ask me this question. Regardless of which type of business you are trying to build, you need more than just money. Especially if you are considering buying a franchise, you will need a lot of startup money. So the first condition you need to fulfil is having enough money to start your own business. The next question that my friend asked is which type of business model will have a higher success rate. Well, personally I think this is a tough question as there is no absolute answer. All I can say is nothing is guarantee even if everything is going smooth as plan and prediction. You just have to do your best. Failure is part of business and sometimes you just can’t avoid it. The important thing is to learn from you failure and do it better next time. Remember that you haven’t failed unless you stop trying. Failure or success is just 50% apart. So you just have to strive until you hit success. Just try not to repeat the same mistake again. Check out the infographic below from Payment intuit on buying a franchise versus starting your own business.
October 18th, 2014
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If you are planning to create a search engine site but have no idea what to focus on, check out Bizshark. The key in creating a search engine site that people will be using is to find out what are the things that people are searching and looking for day and night. The main purpose of creating a search engine is to help people find what they are looking for easily, faster and correctly. Bizshark is an example of a useful search engine that enables users to find business contact lists. Users can search by entering company, name, phone number and email. The search result will be lists of contact and company profiles. Although you might still able to find what you are looking for using Google, Yahoo or Bing, it won’t be as precise and specific as Bizshark. Plus you might need to spend a lot of time and energy filtering all the unwanted information as the search results provided by Google, Yahoo and Bing might be too general. You can also check out the other blog post title “Building a search engine still generates money making opportunities“ which feature another search engine from India name Practo. The focus of this search engine is to help locals find the most suitable doctors around the area.
Google might be the giant search engine that dominates the world, but still there are plenty of rooms for everybody to create their own search engine successfully. Don’t think big, think small but focus on details. Do a good job in helping people find what they want and you will be on the right track to success. Remember the search engine Practo mention above. It started off by two college kids only. So do you think you stand a chance too?
October 17th, 2014
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It seems a lot of companies and businesses are starting to prepare for 2014 yearend sales. If you are hoping to ride on the final wave of money making opportunities for 2014, start preparing now. In order to capture the right timing, volume, products, services, price and other related business decisions, you need to obtain updated information regarding your customers. One way of doing so is by doing research online. As it is a huge topic with lots of information to process, it is going to take some time. Honestly, the work of collecting information should begin as early as January right after every yearend sales. It is a bit too late to start now. Luckily Google has collected and analyzed some of the date over the 2013 holiday season. Although the data might not applicable to some businesses, at least it tells a general customers’ transaction behavior. Especially if you are planning to target customers online, you need to take a look at the date carefully and plan your business strategy. Check out the blog post title “Online Retailers: The Secret to Seasonal Success in 2014” from Google Analytics Blog.
P/S: Study the data and try to predict the period that drives the most sales for your business. Base on the prediction and develop your marketing plan accordingly.