Google New Research Shows Global Surge in Smartphone Usage
No doubt Smartphone usage is going to bloom. The question is how fast, how big and when. Check out the blog post title “New research: Global surge in smartphone usage, UK sees biggest jump with 15% increase” from Google Mobile Ads Blog. The research is done by Google and Ipsos with the intention of finding out greater insight into consumer usage of mobile devices. Below are the numbers and figures gathered in January ~ February 2011 and in September ~ October 2011.
Smartphone penetration reached 45% in the UK, 38% in the US and France, 23% in Germany and 17% in Japan.
Germany saw the biggest increase with the percentage of smartphone owners using their device for daily Internet access jumping from 39% to 49%, while Japan had the highest percentage accessing the Internet daily on their smartphone at 88%. A little over two-thirds of smartphone users in the US and over half of smartphone users in the UK access the mobile Internet daily.
Across all five countries approximately 75% of smartphone owners said they continued to use their computer to access the Internet daily.
Tablet usage increased across all five countries with the highest penetration amongst the total population in the US at 11%. The rate of tablet usage is even higher amongst smartphone owners – hitting 17% in the US, 11% in Japan and 10% in the UK.
Judging from the numbers, figures and percentages, if you are currently working on mobile site or mobile related products or services, you are definitely on the right business track. Especially if you are focusing on mobile market within countries like US, UK, France, Germany and Japan, mobile users will be stepping into your business soon. The mobile money making opportunities are increasing as the users of mobile devices increases. You have to be well prepared when mobile customers starting to show up in front of your door step. Your mobile site, products and services have to be good enough to be accepted by mobile customers. In order to achieve this, you have to study and research the mobile customers. In other words, understanding the characteristics of mobile customers is a must. The least you have to know what they like, what they need and what they want. Knows the demand of mobile users and supply the need.
Google Adsense Resolution and Improvement for 2012
Google has been implementing lots of changes since last year. But still the resolution and improvement done is just the beginning. Publishers, advertisers and users will be expecting lots of changes in 2012 this year. Google has been collecting lots of feedbacks from surveys and comments in order to upgrade their services for better user experience. According to the blog post title “2012: Our resolutions to improve Adsense for you” from Google Inside Adsense Blog, Google will be focusing on three main areas. The three main areas are Adsense Program Policies, Adsense Support and Communication from Adsense.
It is good to hear that Google is trying to improve and make necessary steps to make things better for Publishers, Advertisers and users. The big question is how Google draws the line between Publishers, Advertisers and users while making profits. Obviously Google cannot make everybody happy. But for sure Google will be putting their benefits and earning up front first before anything. So for any changes, upgrade and improvement done by Google, Publishers and Advertisers have to read and study the reason and intention hidden within. We cannot oppose Google, but we can try to play by the rules and try not to get burn.
P/S: We have to be alert and sensitive towards the changes done by Google. If we are not careful, earning will be reduce due to search ranking drop. In worst case scenario, your Google Adsense account might be ban for not following the latest changes of their rules and regulation. Take a look at the high impact search quires for your blog or site. You can see that changes are already begun.
Mobile Money Making Opportunities at InMobi
InMobi is another mobile ad network that provides mobile money making opportunities online for mobile site and apps owners. There are over 10 thousands publishing partners and 2 thousands advertisers available in their network. Check out the monthly impressions figure on the front page. This should give you an idea of how big their network is. The monthly impressions are 77.6 billion when I’m writing this blog post. Good news about InMobi is that publishers are able to monetize in almost any region around the world. This is definitely an alternative mobile money making opportunities online other than Google Adsense, especially if you are an international publisher who targets other region beside US.
As a publisher, you can either monetize mobile site, WAP or apps. Payments are done via PayPal or Bank Transfer. Payment cycle is 60 days. Minimum payout is $50 for PayPal and $300 for bank transfer. By the way, sign up is free. If you are not sure how InMobi can be a use for your business, mobile site or apps, check out the case studies for some of the successful examples.
P/S: Check out InMobi Careers page if you are looking for a job. There are lots of opening positions available around the world. I think this must be due to the explosive growth in mobile market back in 2011. We can see that InMobi is making a lot of money and expanding their business.
Google Search Algorithm Change which Affect Sites That Shows Lots of Ads on Page Layout
Google has been constantly making changes on their search algorithm to give the best user experience. As a user, we hope to find the right answer and information instantly on the first page of Google search result. Users will be delighted if the first click is the right answer. Unfortunately, most of the time users have to go through lots of websites or blogs that shows mostly ads than content. Sometimes it can be very troublesome and difficult to land on the right search result. Due to this reason, Google is trying to remove websites or blogs that do not have much content on the webpage. In the effort of providing search results with high quality website, Google is making changes on their search algorithm. Check out the blog post title “Page layout algorithm improvement” from Google Inside Search for details. According to the blog post, the algorithmic change only affects less than 1% of searches globally. But still if your website or blog display lots of ads above-the-fold area and users have a hard time locating your content, you might be the unlucky 1%. If you find the search ranking of your blog or website is starting to slip away, it is time to change the layout of your page. Try using the Bowser Size tool provided by Google to make the improvement. Once changes are done, Google web crawler will go through the pages and readjust the search result ranking. The Bottom line is, don’t put too much Google ads above-the-fold.
CPM Money Making Opportunities Online at BrightRoll
Money making opportunities online at BrightRoll is about CPM or Cost Per Impression. It is about video advertising on website or mobile platforms. This money making opportunities online is for those who owns great video content website or mobile apps with compelling content. The requirement to become BrightRoll’s publisher is high. BrightRoll is ranked as the top online video advertising company in 2011 and the leading provider of digital video advertising services. Most of the top 50 advertising agencies use BrightRoll for marketing and promotion. You can imagine the high quality and performance required in order to attract and satisfied these advertisers. There are lots of requirements to fulfill in order to become a publisher at BrightRoll. If you own a video content site, it must have at least 5,000,000 video views per month. If you own a mobile application, it must have at least 500,000 page views per month. Fulfill the requirement above then only consider reading on the list of requirements. I have to say, if your site or mobile application has that amount of traffic, BrightRoll is not the only money making opportunities online available. But since BrightRoll has most of the top advertising agencies using their service, the earning potential is huge.
