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The Reason Why Facebook Ads is not working for GM

May 16th, 2012 Kumo No Comments »

Facebook ads is not the same as Google ads. Although both ads have the intention to target the right suitable viewers, their advertising algorithm is totally different. Thus the results can be different when same advertisement is place at Facebook and Google. In order to obtain best results from online advertising, we have to understand how Facebook and Google target viewers with their ads. Lately General Motors or GM decided to stop advertising with Facebook claiming that paid ads have little impact on product sold. For further details, please check out article title “GM Says Facebook Ads Don’t Pay Off” from The Wall Street Journal Autos and article title “GM Halts Facebook Ads; Site Faces User Distrust Ahead of IPO” from Yahoo Finance. This case raises the question of whether advertising on Facebook can help increase sales in products or services.

I have to say GM is making a right decision in this case. It is kind of difficult to increase sales or revenue by advertising at Facebook. In fact this goes the same as other products and services too. The reason is simple. When customers are trying to look for a service or trying to find a product, they go for Google search. Facebook does not have any features that help customers when it comes to shopping. The best that Facebook can do is predict or assume which users might be interested in purchasing the product or service and tries to place suitable advertisement. And Facebook can only make their best judgment according to users’ profile and wall. In the other hand, Google has the advantage of search engine. Google can instantly know for sure that customers are going shopping when customers use keywords like “buy car”, “car sales” and “purchase car”.  Next thing Google has to do is help customers find the best product or service. The more specific keywords customers used the better understanding for Google to serve advertisement. Thus placing the right suitable advertisement makes the business deal a success.

Facebook lack the advantage of a search engine to help users find products and services. This decreases the conversion rate of Facebook ads greatly. The best effect which Facebook ads can do is information sharing or news release as the social network has a lot of users. But when it comes to conversion rate, the number is lower than expected.

The Money Making Opportunities Online within Diablo 3

May 15th, 2012 Kumo No Comments »

Today is the launching date for Diablo 3. Although I’m not actually a fan of Diablo 3, but the impact created by this popular PC game triggers my curiosity. At first it was my brother who keeps on talking about Diablo 3 months before the launch date, then my friends and people around me starting to discuss whether or not to purchase the game. Since almost everybody around me is paying a lot of attention on Diablo 3, I did some checking online. It seems like this game is pulling a lot of fans and gamers. How many people are actually into Diablo 3? Well, let’s just say on the day when Diablo 3 launched, most of the players in World of Warcraft are switching to Diablo 3. And if you check out the outlets which sold retail Diablo 3 box, you’ll find several very long queues waiting to buy the game.

Given the huge number of players and fans for Diablo 3, there are several money making opportunities within which you can try out. You can create a blog and write about Diablo 3. You can make money from Google Adsense and selling Diablo 3 related products using the blog. Products related to Diablo 3 can be found from Amazon and eBay. You can also write an eBook about Diablo 3 and sell it. The topics can be teaching players to build ultimate characters or skills to become winner in PvP arena. If you are good in arts and graphic design, you can create and sell wallpapers, WordPress themes, Facebook Timeline banners, Twitter backgrounds and MySpace themes using Diablo 3 as main topic. You can also record your gameplay and post it in YouTube. Creating hit video clips using Diablo 3 which generate lots of viewers can bring in some money in advertising.

There are so many things which you can do to make some money online with Diablo 3 as main topic. You just have to be passion and love the game in order to create an attractive piece of work or product.

Motivation and lesson learn from Iron Man

May 14th, 2012 Kumo No Comments »

The latest Marvel superhero movie “The Avengers” is a hit that generates millions of dollars worldwide. Especially the man in the iron suit Robert Downey, Jr. has successfully built a reputation in Hollywood. According to the article title “Reinvention 101: 5 Lessons From Robert Downey, Jr.” from Yahoo Small Business Advisor, the actor has earn more than $1.5 billion since 2008. The thing that makes the actor interesting is that he wasn’t doing very good back in 2001. But still he manage to deal with his problems and return to the movie screen successfully. No doubt Robert Downey, Jr. sets a good example for those who are struggling to become success in life and overcome past mistakes. And also for those who tries to pursuit for money making opportunities online, start a business or making a change in their career. Check out the 5 Downey-esque lessons listed in the article. It will help you a lot if you planning on a comeback in your career or business.

  1. Concentrate on getting ahead one step at a time.
  2. Don’t be too proud to accept help.
  3. Believe that in the end, your talent will enable people to overlook your past mistakes.
  4. It’s never too late to develop self-discipline.
  5. Don’t be afraid to play in an ensemble.

Honestly, I think the lessons above are applicable for those who try to pursuit for money making opportunities online. Either you are an employer, employee, full time worker, part timer, freelancer or a work at home mom, the lessons above set the fundamental and basic toward success.

P/S: It doesn’t matter how old you are or what mistakes you have done, you will still have a chance to do anything you want if you believe in yourself.

Learning and Teaching Money Making Opportunities Online

May 12th, 2012 Kumo No Comments »

While posting about money making opportunities online, I teach people around me on how to make money online. Some of my friends and relatives who check out my blog called and express their interest in what I did online. Most of them are actually interested in making some money online part time to help up their daily expenses. They all have a full time job. Just that with the current market and economic situation, having one full time job is not enough to cover all the expenses. While most of them are unable to blog online just like I did, they choose a slightly different kind of part time job. Part of the reasons that blogging does not suit them is because they have no interest in writing. Another reason is having a full time job already takes up most of their time. They just don’t have much time to spare for another job.

Judging from the situation of those who wish to find a part time job online, several suggestions are provided. The first suggestion is providing services online which are similar with your current full time job. In other words, making full use of own profession. There are lots of sites hiring adviser online in various fields and professions. Just check out Money Making Opportunities Page. Some of them who already have a part time job selling products like toys, clothes, makeup and smartphone related products can try to go online or mobile. Teaching them to sell online is a bit time consuming but it definitely works. Especially if you are just targeting local customers and people around you, online marketing can save a lot of time and energy. One of the best methods which often seen is using online social network like Facebook to sell clothes.

The above is just part of the things which I teach and help people around me to make some money. While learning to make money online via blogging, I gain lots of knowledge about online marketing, blog and advertising. This information and knowledge enable me to help and teach people around me to make money online or improve their current businesses. While doing so, I was able to study and learn the connection and relationship between offline business and online business. One thing that I learn is that when we are willing to teach and share our knowledge, we learn and gain at the same time.

Make money by designing Facebook TimeLine, MySpace Theme, iPhone Theme, Twitter Theme and Google Plus Theme

May 11th, 2012 Kumo No Comments »

Previously I post about designing WordPress theme and participating in affiliate programs that sell WordPress theme as a way to make money online. No doubt it is a simple way to make money online but certain conditions are required in order to be success. You need to build up reputation and generate lots of traffic. Of cause you need to create a blog or website too. Start branding yourself right from the beginning as you start designing. You may request customers to comment about your design and work. Post the comments and use it as a way to brand your service. Offer discounts for customers who repeat orders or return for additional work. Don’t forget to make use of the online social network like Facebook, MySpace and Twitter to promote and advertise your business. And if you can get help from your friends to spread the news, the effect will double or triple.

The work of branding and advertising for free is simple but it requires some time to actually see the result. You need to be patient and have the determination to continue the work for at least 6 months. This goes the same with other design services for Facebook TimeLine, MySpace Theme, iPhone Theme, Twitter Theme and Google Plus Theme.

  • First you need to be good at your design work. Provide your best service and deliver your work on time.
  • Second, promote and advertise your business or service as much as you can.
  • Third, try to introduce and sell other products related to your service.

If you can do that and maintain your work load and schedule for at least 6 months, I’m sure you’ll get result. While you are performing your routine work, you’ll discover new things and techniques which can help grow your business.

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