March 13th, 2013
Kumo Comments Off
If you are planning to upload PDF files on your blog or website, make sure that the PDF files are properly prepared so that the pages can gain a higher rank in Google search result. Yes, Google bots are crawling around PDF files too. Google has been indexing PDF files for a long time as people around the world are constantly searching for PDF files. Just do a search using Google search engine specifically on pdf files and you’ll be surprise on the number of searches done. Imagine the amount of traffic you’ll gain if you have couple of PDF files rank on the first spot of search result.
It is not difficult to make PDF files SEO friendly. You just have to spend some time filling up the particular information and make sure that Google bots are able to crawl around them easily. Below are some of the tips that you can practice to make your PDF files on top of the search results.
Fill in Title, Author, Subject and Keywords. PDF files document information needs to be complete with detail and proper description. The practice is about the same as creating a blog post.
Google index links in PDF files. Any links within PDF file are treated just the same as normal webpage. The links still pass PageRank. Instead of placing the links, you may choose to print out the address.
Google do not index images in PDF files. Thus you don’t have to put in too much attention on the images within PDF file.
As Google index PDF files and treat it like a normal HTML page, duplicate content applies if your PDF file content is the same as your blog or website. This usually happens when bloggers or site owners trying to provide an alternative way for viewers to download their site content in PDF format. In order to avoid having duplicate content, zip the PDF files before uploading them.
Google search engine is always improving and evolving. I’m sure Google will try to index every files and documents uploaded. I would suggest to at least fill up the title and description of every files uploaded properly. It will save you a lot of trouble when Google decided to index a particular new file type into their search engine.
P/S: When you make it easy for others to understand and identify your files or document, you are actually making it easy for Google search engine to index your pages too.
March 11th, 2013
Kumo Comments Off
Selling links online is one of the most popular money making opportunities online that many bloggers practice. If your blog or website gains lots of traffic daily, each link can be sold more than hundred dollars every month. But please do remind that selling links online is against Google’s quality guidelines. Those who violate the guidelines can be punished by receiving lower ranking in Google’s search results. In other words, you won’t be getting much traffic from Google search engine. Google has been saying and keep on reminding bloggers on this issue for a long time but people still taking risk just for the sake of few hundred dollars. Check out the blog post title “A reminder about selling links that pass PageRank” from Official Google Webmaster Central Blog.
If you are approach by others with an attractive offer for placing links on your website or blog, you may try to propose an alternative solution by placing no follow attribute on the paid links. Paid links that do not pass PageRank are acceptable by Google. You just have to make sure that any paid hyperlinks have the rel=”nofollow” attribute.
Unfortunately no follow paid link is not as valuable as paid link that passes PageRank. The attractive offer proposed might just reduce into half just because of no follow. But still it is better off than taking the risk of having Google stop sending traffic. Besides it is the high PageRank and traffic that makes our blog or website valuable.
There is only one way or condition that allows us to sell links that passes PageRank. When our blog or website does not depend on Google search engine to gather traffic or readers, perhaps we may do so. But still when Google strip the PageRank off our blog or website, there won’t be any PageRank to pass or sell. Even if our blog or website still manage to pull in lots of traffic and visitors daily, a site without PageRank is not so valuable.
As a conclusion, selling links that passes PageRank is still not a good idea. Although no follow paid links might not worth a lot, but still people are willing to pay for that extra exposure. In a long term basis, accepting no follow paid links still makes money.
January 26th, 2013
Kumo Comments Off
Google Adsense has sum up 12 important points on how publishers can increase their Google Adsense earnings. Although the optimization checklist is simple and mostly familiar stuff which publishers often discussed, it is still very helpful especially for those who are just at the beginning stage of using Google Adsense. You may check out couple of blog post title “Your optimization checklist, Part 1” and “Your optimization checklist, part 2” from Google Inside Adsense blog. The 12 important points introduced from couple of blog post are as below:
- Increase ad coverage
- Use recommended ad sizes
- Show both text and image ads
- Experiment with ad color combination
- Ensure optimal ad placement
- Add a search box
- Ensure your site has a positive user experience
- Make your first ad unit count
- Fix crawler errors
- Go mobile
- Create a Google+ page to connect with your users
- Use DoubleClick For Publishers (DFP) Small Business
If you follow the instruction given, it is actually very easy to apply. Just put in a little bit of extra effort and you will be able to complete all the above easily. The biggest problem that you will be facing is getting enough traffic to make some decent income online. When we are talking about traffic, it is basically the amount of people visited your website or blog daily. This is the most difficult task for most publishers who are trying to pursuit for money making opportunities online. The 12 points suggested above will help increase earnings when only you have a huge amount of traffic. At the end of the day, getting lots of traffic is still the priority. And you can do that by creating good quality and useful content. You can still practice and learn up all the above 12 points while trying to gather traffic. Although it won’t be much useful or effective without having huge amount of traffic, you still have to learn up and be prepared.
January 15th, 2013
Kumo Comments Off
Selling products online as an affiliate is one of the popular money making opportunities online. The concept is simple. As an affiliate, you pick and promote a product or service online. You will gain a certain percentage of commission each time when a product or service is sold successfully. The amount of money you are able to make basically depends on the amount of products or services you are able to sell. Some of the popular websites that we can sign up as an affiliate are ClickBank, Commission Junction and LinkShare.
Another similar website that is providing similar service is ShareASale. Although the site has only been operating for 13 years, it has accumulated more than 3000 merchants. If you are into affiliate marketing or money making opportunities online, you should take a look at ShareASale. As there are over 3000 merchants, you just have to find one product or service that you can promote successfully and you’ll start making money. Usually people tend to stumble upon the right and suitable product or service that can best introduce to their blog readers. As they approach the owner of the product or service, it turns out that they need to sign up ShareASale and become an affiliate in order to sell the product or service. As sign up is free, most people don’t have a problem getting an account. This is much more effective than browsing through 3000 merchants trying to find the right suitable products or services to promote.
There are several programs available at ShareASale. Most of the affiliate programs pay a certain percentage of commission when products or services are sold. Affiliates just have to make use of the custom links and banners provided to generate sales. There are also some affiliate programs that run on PayPerCall. That means affiliates will get pay for calls made by customers. Either way, affiliates have to study the programs carefully before promoting them.
Payments are made via check or direct deposit. Minimum payout is $50 and is process each month. The site also has a referral program that allows affiliates to make extra money. That means you get to make an extra $1 for every successful signup affiliate and 5% commission of their future earnings.
Although there are more than 3000 merchants at ShareASale, you need to be cautious when selecting products and services to promote. There are some products or services that are consider being junky or low quality. I suppose this is because it is much easier and cost lesser to sign up as a merchant at ShareASale.
January 10th, 2013
Kumo Comments Off
One of the ways to understand Google search engine algorithm is to become a good researcher online. If you are able to make use of Google search engine fully to find and locate information in detail, then you will know exactly how to create a blog or website with contents that can be found easily using Google search engine. In order to learn more about Google search engine and become a better researcher online, Google has previously introduces a free online course title “Power Searching with Google”. The material and information provided are very useful especially for users who are not familiar with Google search engine. Users who are using Google search engine for years might find lots of alternative simple ways to look for answers that are much more effective in shorter time. If you are currently trying to pursuit for money making opportunities online and haven’t check out the free online course “Power Searching with Google”, it is best to take a look now before attending the advance course. The second course title “Advanced Power Searching” begins on January 23rd 2013. In order to keep up with the second course and have a better understanding, it is advice to brush up your online search skills by going through the first course.
There are couple of reasons why I’m interested in attend the courses. First of all it helps to have a better understanding on how Google search algorithm constructed. Google may not reveal their top secret search algorithm but we can take a good guess by understanding how Google search engine works. Secondly I’m able to make use of the search techniques for research in order to gather the information needed to construct my blog or website content. The cyber world is full of information. It has most of the information that we required or needed, we just have to learn how to find it. Without the skill to search through the sea of information and pin point the exact information we are looking for, we will have to pay for the information or spend lots of time doing research online. And sometimes we might not find what we are looking for if we don’t have the skill or technique.
If you spend a lot of time searching for information using Google search engine, it is advice to sign up the course and learn the advance search technique. Make sure that you learn up the material in the first course before attending the second course on 23rd Jan 2013.