Google Introduces Matched content to help visitors discover content on your site

Sounds exciting? Maybe not. Your site is required to have multiple pages and high volumes of traffic. In other words, this feature is only available for those sites with big guns only. So what actually matched content do? According to the blog post title “Introducing Matched content: a new way to help your visitors discover content on your site” from Google Inside AdSense, the feature helps visitors to discover relevant articles, spend more time on pages and engage more with content. It basically increases page views and ad impressions. It also might be able to increase ad revenue.

How well this feature turns out we still yet to wait and see. Remember that Google always launches a lot of features but only few of them survive. Just check the previous records and you’ll discover that Google changes and alter their game play always. In my opinion, their main purpose is to increase Google AdSense revenue. If this feature is unable to obtain positive result, it will be terminated. Honestly, I think this feature is unnecessary. A well develop or organize blog or website already has similar feature, especially sites with high volume of traffic. The one which requires help are websites and blogs which are still struggling to obtain traffic. These are the sites which need help to introduce their content to visitors and hopefully increase ads revenue.

Apps designer can now make use of Google App Indexing to introduce their apps to users

Google are starting to use App Indexing as a ranking signal for all users on Android. No doubt this is good news for apps designers or developers who try to increase users. If the apps you design or develop is good and beneficial to users, Google will help to promote and gain users. So how will this affect blog or site owners who are trying to secure the top rank within search engine results? I guess we just have to wait and see. One thing for sure, the biggest change will be within mobile field. There is only so little space when using google search on mobile. Mobile site owners will have to work hard to secure their spot on search engine result. Check out the blog post title “Drive app installs through App Indexing” for details.

As for blog or site owners, we will be interested to research and study the effect of App Indexing. Obviously we are interested to make use of the ranking signals. The big question is how we connect to our site or blog in order to receive the benefits of ranking signals. Maybe we can start with the apps review section in Google Play.

The growing influence of blogs on buying behavior

Those who tend to shop online often check out their favorite blog reviews before making any purchase decision. Those who buy things the old fashion way by walking into shop tends to do their research online by reading product reviews online before making their move. Either way people are trying to learn more about the products by reading blogs online before making any purchase. So if you are trying to pursuit for money making opportunities online by blogging, the possibility of making money is there. You just need to find the right suitable way to do it. Check out the infographic below for information and data on growing influence of blogs on buying behavior.


The right way to do SEO

SEO is very important when it comes to generating traffic to your website or blog. Doing it right will definitely increase your pagerank and attract a lot of traffic. Doing it wrong will receive negative results and penalize by Google search engine. Check out the infographic below for the right way to apply SEO.


The importance of SEO in future

It seems like SEO has become an important role in our daily life and work. Check out the infographic below for the value and influence of SEO within organizations and companies.